After writing an article about the state of the online reputation management industry, ORM Expert Herman Tumurcuoglu sparked some flames within his industry. The industry is heading into a dark side with companies that are not transparent, reliable, or well representing the online reputation management industry. In the past couple of years, various “ORM” companies have been shut down by prosecutors for continuous complaints from clients that they are being scammed. These clients or past clients, writes Tumurcuoglu, claim that the companies have continuously not delivered on contract milestones and are wasting their money. Many businesses and business professionals are of the opinion that if they are making money, ethical actions can be ignored. Exposing the lack of ethical action within the industry is what has sparked flames.
The number one takeaway from his successful practices that Tumurcuoglu has revealed in his article is that “your ethics matter”. It has been shown in the cases the prosecutors have shut down and human behaviour that acting ethically will go as far as the profits and benefits. So as companies are scamming clients, their margins are high. They are producing little results with nearly no labour (often bought and outsourced) and holding a large portion of the payments. For a while, this unethical behaviour pays off. However, it caught up to them. Ethical practice is much more promising in the long run.
Applying ethical principles to issues that may arise in a business environment is not always easy. However, if you and/or your business apply those ethics from when the company is established, the execution will be much easier. Business ethics is what builds and maintains trust between consumers and marketers/channel communications for businesses. The main issue in the ORM industry is that scammers are not recognizing or taking responsibility for their actions. Their actions are ruining the whole industry’s image. This level of corporate responsibility is what Tumurcuoglu elaborates on in his article linked above. Read to understand how he has become successful despite his industry’s declining reputation.