For any reputation management company, it is important for them to have satisfied customers of course but as well as satisfied employees. External performance all starts with internal performance including employee satisfaction and so on. Motivating employees is important since it is key to effective management. Motivation starts with having good employee morale which is the mental attitude of the employees towards their employer and their jobs. High employee morale occurs in organizations where workers feel like they are heard, valued and of course empowered in order to really feel like they can contribute their best. Poor employee morale shows through increased absenteeism, lack of motivation and voluntary turnover from the employees. It is important to remember that employees have a need that they need to fulfill therefore need to produce motivation which leads to goal-directed behaviour which results in the need of satisfaction.
Maslow’s Hierarchy of Needs Theory
People’s need depend on what they already possess and a satisfaction need is not a motivator, only needs that remain unsatisfied can influence an employee’s behaviour. The Maslow hierarchy is a theory that has arranged people’s needs into a hierarchy of importance, once they satisfy one need, or partially, another emerges and demands satisfaction. There are five level of needs including the basic which is physiological needs, safety needs, social belongingness needs, esteem needs and self-actualization needs. This theory by Maslow is commonly used in the workforce as a motivation factors therefore managers can use this to think about how employees are motivated.
The expectancy theory and equity theory is another theory that is often used by managers and this was developed by Victor Vroom. The expectancy theory is the process people use to evaluate to the likelihood that their efforts will lead to the results that they want and the degree to which they want these results whereas the equity theory is an individual’s perception of fair and equitable treatment.